Nobody checks into a Travelodge and posts about the mugs. But people check into boutique hotels, characterful B&Bs and beautifully designed glamping sites every single weekend — and they post about everything. The view from the window. The wildflowers on the windowsill. The breakfast tray. And increasingly, the mug the breakfast came in. That's not an accident. The independent accommodation businesses that consistently earn the best reviews, the most repeat...